Join the digital rebellion.
Unlocking small
business potential.
Empowering small business owners to focus on their core business functions by
crafting and executing a personalized digital marketing strategy.
Hi, I'm Julie Farrell
I’m a digital marketing misfit with a passion for helping small businesses boost their brand presence and crush their revenue goals.
With over 25 years of marketing and business experience, and my misfit perspective, you can count on me to bring a fresh, innovative approach to your digital marketing strategy.
Simply put, my philosophy is to embrace your unique perspective and create an authentic experience for your customers. We do this by:
- Building relationships: Working with small businesses allows me to to get to know you, what you do, and how you do it so I can best support your business needs.
- Celebrating your unique business: No one does your business like you do, and what makes you special needs to shine.
- Experimenting and learning: In the fast-paced world of digital marketing, it’s important to be able to pivot quickly and adjust the strategy as needed.
- Focusing on results: At the end of the day, what matters most is whether your efforts are driving results for your business. We stay focused on the metrics that matter, and will adjust our approach if something isn’t working.
Our Services
Customized digital marketing plans to meet your business goals.
Social Media Management
Organic social media including everything from creating a social media calendar, to developing the content and creative for posts.
Paid Social Advertising
Developing content and creative for paid Facebook and Instagram ads, identifying target audiences, and monitoring & optimizing campaigns.
Funnel
Strategy
Helping you determine the best ways to target potential customers based on where they are in the marketing funnel - awareness, consideration, purchase, loyalty.
Website
Optimization
Reviewing your website from page layout to brand messaging to SEO, and providing best practices and recommendations for more engagement.
Email
Marketing
Keeping your prospects and clients engaged with regular communications on your latest products, services, and promotions.
Digital Marketing Consulting
Developing a holistic digital marketing strategy based on your target market, ideal customer, and current business objectives.
How It Works
Discovery Call
You schedule a free discovery call so we can get to know each other.
Customized Plan
We create a customized digital marketing plan based on your business needs.
Test & Optimize
We test and optimize to ensure your business goals are met.
Affiliations
MisfitGirl Digital is proud to be a member of these organizations.
